I led the creative effort that helped secure a $2.7M Halloween Pet program from Walmart in 2022. I began by meeting with the Walmart team to understand their target shopper, then developed mood boards, call-to-action copy, original graphics, and 3D renderings that brought the vision to life. The work earned our company full credit from sales, and a repeat request for 2023.
During the era when Sam’s Club featured pallet skirts, I designed a series of vibrant, character-driven displays for Mars Candy. Leveraging access to their character library, I developed engaging scenes that showcased each brand’s personality and captured shopper attention in-store.
This mini Reese’s display train was a concept I developed for Hershey’s to launch their new “Lovers” cups. The goal was to showcase how the two varieties complemented yet differed from each other. Drawing inspiration from the Reese’s style guide, I created this 3D rendering to visualize a playful in-store experience that matched the iconic chocolate’s energy.
I was challenged to come up with a fun idea to showcase 24pks of Pachanga Beer in-store. Given this product couldn’t be shipped within a display, I came up with a shroud solution that would simply slide down over already pre-stacked towers of Sun King’s Mexican Beer.
When Best Buy asked iHome to reimagine how their electronics could be merchandised on four-sided pallet displays, I got to work bringing some fun to the floor. Inspired by the recognizable Android mascot, I created 3D display concept that was eye-catching, interactive, and impossible to miss in-store.
iHome asked me to design an engaging endcap experience to showcase their speaker line for Walmart shoppers. We landed on the PDQ solution shown here, for which I created the graphic design and 3D renderings to visualize the in-store execution. The modular PDQ format made setup quick and efficient—while the bold graphics and curved structure ensured strong visual impact at retail.
This Halloween endcap for Walmart brought together three beauty brands—Salon Perfect, L.A. Colors, and KISS—into one cohesive, multi–price point destination. I designed the hauntingly fun graphics and created the 3D rendering to visualize how the full in-store experience would come to life on this multiple pricepoint display.
When budget constraints called for a two-color design, I took inspiration from the packaging to create a stacked sidekick that still felt polished and high-end. The simplicity worked to the display’s advantage, giving it a clean, premium presence that translated beautifully in my final rendering.
During the height of the energy shot craze, I partnered with Novartis (now GSK) to develop a bold visual campaign for their NoDoz energy shot line. Drawing inspiration from the brand’s new bright packaging, I created cohesive visuals across print, web, and in-store displays to ensure a unified, high-impact presence.
This Prevacid endcap earned a Bronze Design of the Times (DOT) Award. While working with Novartis (now GSK), I was tasked with developing a full endcap solution that balanced minimal product inventory with impactful, educational graphics designed to engage and inform shoppers.
LeapFrog asked me to explore how their Leapster learning games could come to life at retail through a variety of display options. I visualized everything from a floor display to a full pallet, and the team ultimately chose the half pallet design. I used their style guide to create bright, playful graphics and rendered the final look in 3D.